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Letter from Bermuda: Poor handling of HSBC’s proposed purchase of the Bank of Bermuda

Among teaching methods used at business colleges is the case study, of which IBM is considered the classic example. Its rise to the top is taught as a shining example of how to manage a new company.
Now, the way in which the Bank of Bermuda has handled the public relations side of its potential buy-out by HSBC can be added to the list of case studies, but sadly as a model of how not to do things, a kind of negative case study. People who pay attention to such things say that the deal could hardly have been handled worse. Since shareholders will not vote on the buyout for several weeks, this study may not yet be complete.