• Home
  • Articles
  • Q&A with Don Schuster, Stirling Cooke’s PR spokesman

Q&A with Don Schuster, Stirling Cooke’s PR spokesman

Don Schuster, of The Torrenzano Group, of New York, was hired by Stirling Cooke earlier this year to improve its public relations, which, until that point, included a policy of not taking Inside Bermuda’s telephone calls.
However, as you should gather from a question and answer session below, the main change from the ‘No Comment’ days of Mark Cooke and Nicholas Brown, who have both been fired as officers in recent months, is that the company now takes more words to say not very much at all.